Speak to us

Maximise Your Production with the Leading Labelling Machines for Bottles

In today’s fast-paced production environments across various industries such as food & beverages, pharmaceuticals, cosmetics, and consumer goods, the importance of efficiency and accuracy in packaging cannot be overstated. A crucial component in achieving this is the deployment of a reliable labelling machine for bottles. These solutions are designed to affix pre-printed labels onto containers like bottles, vials, ampoules, and jars with precision, thus ensuring accurate and consistent placement. Their role is pivotal in the final stages of the packaging process, facilitating a smooth operation and contributing significantly to the aesthetics and compliance of product packaging.

As we delve into the nuances of selecting the right label printer for bottles, we’ll explore various types of bottle labellers, including label applicator machines for bottles and automatic bottle label applicators. Familiarising ourselves with the key features and advancements in label machines for bottles will not only aid in understanding the technological innovations in this field but also highlight the benefits of automating the labelling process. From label makers for beer bottles to those designed for essential oil bottles, this guide aims to equip you with the knowledge to choose the best labelling solution that meets the intricate needs of your production line, thereby maximising efficiency and productivity.

Types of Labelling Machines for Bottles

In the world of bottle packaging, the variety of labelling machines available can cater to virtually any need. Understanding the different types available helps in selecting the right one for your specific requirements. Here’s a breakdown of the most common types of labelling machines for bottles:

Wrap-Around Labellers

These machines are designed to apply labels around the entire circumference of cylindrical containers such as bottles and jars. They are highly efficient for high-volume labelling tasks and are capable of handling various label materials and sizes.

Front and Back Labellers

Ideal for containers that need labels on more than one side, front and back labellers apply labels precisely on both the front and back of the container simultaneously. This type is common in industries where comprehensive product information needs to be displayed clearly on the packaging.

Oval Bottle Labelling Machines

Specially designed for oval-shaped bottles, these machines ensure labels are applied smoothly and without wrinkles, which can be challenging with standard labellers. They are perfect for industries like cosmetics, where attractive, precise labelling is crucial.

Semi-Automatic and Automatic Machines

Depending on the volume and the automation level of your production line, you can choose between semi-automatic and fully automatic machines. Semi-automatic labellers require manual placement of bottles onto the machine, which is suitable for smaller operations. In contrast, automatic machines can be stand-alone or are integrated into production lines, offering higher efficiency and throughput.

Specialised Labellers

  • Round Bottle Labelling Machine: These are vertical-product type machines perfect for round containers, integrating labelling with coding functions and ensuring operational safety and ease of maintenance.
  • Top Side Labelling Machine: Specifically targets the top surface of flat containers, commonly used in industries requiring labelling of boxed or packaged goods.
  • Manual Labelling Machine: A cost-effective option for low-volume tasks, capable of applying labels to round bottles of varying sizes.
  • Flat and Side Labelling Machines: These machines cater to specific labelling needs such as applying labels on flat surfaces or side planes of products.

High-Tech Options

  • Rotary Labelling Machine: Suitable for complex labelling needs, this machine type allows for precise application on various bottle shapes and sizes at high speeds.

Industry-Specific Machines

Certain Labelling machines are tailored for specific industry needs:

  • Pharma Carton Labelling Machine: Designed for the pharmaceutical industry, ensuring high accuracy and compliance with stringent labelling requirements.
  • FMCG (Fast Moving Consumer Goods) Cosmetic Product Labelling Machine: Offers high-speed labelling solutions to meet the fast-paced demands of the consumer goods sector.

Each type of labelling machine has its unique features and benefits, making it essential to evaluate your production needs carefully. Whether you require simple manual labelling solutions or advanced automated systems, there is a labelling machine designed to enhance your production efficiency and adapt to market trends.

Not sure which machine is right for you?

Request A Callback today from one of our labelling experts!

Key Features to Consider When Selecting a Labelling Machine

Selecting the right labelling machine for bottles involves considering various crucial features that ensure efficiency, accuracy, and adaptability to diverse production environments. Here, we delve into the essential aspects that should guide your decision-making process:

Essential Sensors and Controls

  1. Orientation and Positioning Sensors: These are vital for ensuring labels are applied correctly without misalignment, which could lead to mislabelling issues.
  2. User-Friendly and PLC Controls: Opt for machines with intuitive controls and programmable logic controllers (PLC) for seamless automatic operation, enhancing both the quality and speed of labelling.

Machine Design and Components

  1. Quality of Components: High-quality components are crucial for the durability and efficient performance of the machine, especially in robust industrial environments.
  2. Energy Efficiency: Features that save energy can significantly reduce operational costs, making them a critical consideration for cost-effective production.

Adaptability to Various Requirements

  1. Bottle Shapes and Sizes: A versatile machine that can handle different shapes and sizes allows for flexibility in production and the ability to adapt to market changes.
  2. Adhesive Label Compatibility: Ensure the machine supports various types of labels, including wrap-around, front/back, and tamper-proof labels, to meet diverse packaging needs.

Advanced Features for Enhanced Performance

  1. Printing Capabilities: A machine with an integrated printer can add essential information like serial numbers and expiration dates directly onto the labels.
  2. Vision System and Alarm: Advanced vision systems for barcode and print detection, coupled with an alarm system, ensure high-quality output and reduce wastage by stopping the machine during errors.

Considerations for Specific Industries

  1. Industry-Specific Needs: Whether it’s pharmaceuticals, food and beverages, or cosmetics, choose a machine that meets the specific regulatory and operational requirements of your industry.

By focusing on these key features, you can select a labelling machine that not only meets your current needs but also provides flexibility and efficiency as your business grows and evolves.

Key Features to Look for in a Bottle Labelling Machine

When selecting a labelling machine for bottles, a range of critical features must be considered to ensure optimal performance and compatibility with your production line. Here are the essential factors to keep in mind:

1. Type of Bottle and Label

Understanding the specific needs of your product is crucial. The type of bottle (glass, plastic, metal) and label (self-adhesive, shrink-sleeve, wrap-around) used will determine the suitability of the labelling machine. Flexibility and compatibility with various materials and shapes ensure that the machine can handle your current and future labelling requirements.

2. Label Orientation and Placement

The orientation and placement of labels are paramount for brand visibility and compliance with regulations. Machines equipped with advanced orientation systems can accurately place labels in the desired position, whether it’s the front, back, top, or wrap-around. Change parts might be necessary for accommodating different bottle orientations, which adds to the versatility of the machine.

3. Production Volume and Labelling Speed

Consider the scale of your operations and the speed at which you need the labelling to occur. High-volume production lines require machines that can operate at high speeds without sacrificing label placement accuracy. Assessing both the type and size of labels, along with the required production output, will guide you in choosing a machine that aligns with your operational needs.

4. Machine Technology: Servo or Stepper

The choice between servo and stepper motor technologies affects the precision and speed of label application. Servo motors offer higher torque and precision, ideal for high-speed operations and larger labels, while stepper motors might suffice for smaller-scale or less precise applications.

5. Advanced Sensor Technology

Incorporating advanced sensors ensures that each label is applied correctly and consistently. These sensors detect the label’s position and make necessary adjustments to avoid mislabeling, which is crucial for maintaining product quality and compliance.

6. Key Components

  • Conveyor System: This component is essential for maintaining a steady flow of bottles to the labelling station, ensuring that the labels are applied smoothly and consistently.
  • Mechanical Fixtures and Labelling Rollers: These elements help maintain precision during the labelling process by ensuring that bottles are spaced correctly and moved reliably through the machine.
  • Label Application Movement: This involves a drive roller and a reel that controls the label strip’s movement, ensuring accurate application on the bottle.

7. Versatility and User Interface

Modern labelling machines offer touchscreen controls that allow operators to adjust settings for different label sizes and bottle types quickly. This versatility is crucial for businesses that handle a variety of products.

8. Improved Accuracy with Automated Systems

Automated labelling machines provide superior accuracy compared to manual methods. They are particularly beneficial in environments where precision is critical, such as in pharmaceuticals or high-quality consumer goods.

By considering these key features, you can choose a labelling machine that not only meets your immediate needs but also scales with your business’s growth. Ensuring that the machine is adaptable, efficient, and precise will contribute significantly to the overall productivity and reliability of your production line.

Innovations in Bottle Labelling Technology

In the realm of bottle labelling, technological advancements are continuously reshaping how manufacturers approach packaging and labelling processes. These innovations not only enhance the functionality of labels but also contribute to sustainability and consumer engagement.

QR Codes and Extended Information

QR codes on labels have transformed how consumers interact with products. By scanning a QR code, consumers can access extensive information about the product, including its carbon footprint and detailed company profiles. This innovation eliminates the need for small, often illegible print, making it easier for brands to communicate with their audience transparently.

Regulatory Compliance and Recyclability

Upcoming regulations, such as the Extended Producer Responsibility (EPR) for Packaging, set to take effect in March 2026, mandate clear labelling on products to indicate whether packaging is recyclable. This move aims to simplify recycling processes and encourage responsible consumer behaviour. Additionally, the On-Pack Recycling Label (OPRL) scheme is advising businesses on labelling practices to promote recycling, with provisions allowing companies to independently use OPRL labels starting in 2026.

Advanced Labelling Materials and Techniques

The push towards sustainability is driving the adoption of innovative labelling materials and techniques. For instance, laser coding technology allows for barcodes and other essential data to be etched directly onto products, enhancing traceability and reducing the risk of label damage throughout the supply chain. Similarly, the development of edible packaging and coatings, such as those offered by Bio2Coat for fruits and vegetables, introduces an entirely new dimension to sustainable packaging solutions.

Smart and Active Packaging

Smart packaging technologies incorporate sensors and RFID tags that monitor the quality, safety, and freshness of food products. These systems can alert users about the condition of the contents, ensuring that food safety standards are maintained throughout the product’s lifecycle. Active packaging solutions, like those using oxygen scavengers, play a crucial role in extending the shelf life of perishable goods, thereby reducing waste and enhancing consumer satisfaction.

Biodegradable and 3D-Printed Options

The development of biodegradable packaging solutions by companies like Ecovative Design represents a significant step forward in reducing the environmental impact of packaging waste. These materials are designed to break down into non-toxic substances within a reasonable timeframe after disposal. Additionally, 3D printing technology is being leveraged to create custom packaging solutions that meet specific product needs while minimising material waste.

Enhancing Label Design and Functionality

The trend towards premiumization in packaging has led to the use of high-quality, visually appealing labels that enhance the perceived value of products. Innovations in label design include the use of lighter, more environmentally friendly materials and advanced adhesives that improve recyclability by ensuring clean separation during the recycling process.

These advancements in bottle labelling technology not only cater to the evolving needs of the industry but also align with global sustainability goals, offering enhanced functionality and consumer engagement while promoting environmental responsibility.

Advantages of Automating the Labelling Process

Increased Efficiency and Lower Production Costs

Automated labelling systems are designed to process and label products much faster than manual methods, which translates into significant cost savings over time. By automating the labelling process, businesses can achieve a higher throughput with less downtime, effectively reducing labour costs and enhancing production efficiency.

Improved Accuracy

Unlike manual labelling, which can be susceptible to human error, automated systems ensure that each label is applied consistently and precisely. This high level of accuracy helps in maintaining quality control standards and reduces the likelihood of costly errors or product recalls.

Enhanced Safety in the Workplace

Automating the labelling process minimises the need for manual handling, thereby reducing the risk of repetitive stress injuries among workers. With fewer physical tasks to perform, the workplace becomes safer and healthier for employees.

Flexibility in Production

One of the key benefits of automated labelling systems is their ability to adapt quickly to changes in label design, size, or placement. This flexibility allows for seamless updates to packaging without the need to halt production, ensuring that businesses can respond swiftly to market demands or regulatory changes.

Customisation Options

Automated labelling machines can be tailored to meet specific operational needs. Whether it’s adjusting the speed of the labeller or integrating coding and printing technologies, customisation ensures that each business can optimise its labelling process according to its unique requirements.

Promotion of a Safer Work Environment

By reducing manual tasks, automated systems contribute to a safer work environment. This is particularly beneficial in high-volume production settings where the risk of accidents and injuries can be higher.

Reassignment of Employees to Value-Added Tasks

Automation allows businesses to reassign their workforce to more critical areas of the production process. This not only enhances overall productivity but also helps in employee development by engaging them in more skilled and strategic tasks.


Automated labelling solutions offer long-term cost benefits by minimising the need for manual labour and reducing errors. The initial investment in automation technology can lead to substantial savings in operational costs, making these systems a cost-effective choice for businesses looking to optimise their production lines.

Increased Production Speed

With automated systems, the speed of the labelling process is significantly enhanced. This allows for more products to be processed within the same time frame, boosting overall productivity and enabling faster delivery to market.

Support and Maintenance

Manufacturers of automated labelling machines typically provide comprehensive customer service and support. This ensures that any issues can be swiftly addressed, minimising downtime and maintaining continuous production flow.

Reduced Operational Costs

Automated systems streamline the labelling process, which not only speeds up production but also lowers operational costs. This makes businesses more competitive by enabling them to allocate resources more efficiently.

Faster Time-to-Market

By integrating automated labelling systems with other production machinery, businesses can reduce the handling time between different stages of production. This streamlined process leads to quicker product turnaround times and faster time-to-market.

Consistent and Precise Label Application

Automated systems can be equipped with advanced sensors and controls that ensure each label is applied with precision. This consistency is crucial for maintaining brand integrity and customer trust.

Lower Labour Demands

By reducing the need for manual labour, automated labelling systems help businesses allocate their human resources more effectively. This not only improves operational efficiency but also enhances employee satisfaction by reducing mundane tasks.

Enhanced Safety Measures

Automation technologies incorporate various safety features, such as emergency stop buttons and sensors, to prevent accidents. This focus on safety is especially important in maintaining a secure working environment.

Time and Cost Savings

Automated labelling systems are designed to be efficient and require minimal intervention, which saves both time and money. This efficiency allows businesses to ramp up production quickly and be more responsive to market needs.

Gradual Integration into Existing Systems

For businesses looking to adopt automation incrementally, automated labelling systems can be introduced in stages. This flexibility allows for a tailored approach to automation, making it accessible for businesses of all sizes.

Considerations for Manual and Semi-Automatic Options

While automated systems offer numerous advantages, manual and semi-automatic machines still play a crucial role, especially in operations where flexibility and minimal cross-contamination are important. These systems allow for hands-on control and can be ideal for small-scale productions or specialty products.

By understanding these advantages, businesses can make informed decisions about integrating automated labelling systems into their production lines, ultimately leading to increased efficiency, accuracy, and cost-effectiveness.

Integration with Production Lines

Integrating a labelling machine into a production line requires careful consideration of various factors to ensure seamless operation and efficiency. Here’s a closer look at the process and what to consider:

Expert Guidance in Choosing a Labelling Machine

At Sessions UK we specialise in providing expert advice tailored to your specific production needs. We can guide you through selecting and integrating the right labelling machine that complements your existing production line efficiently.

Critical Factors in Production Line Setup

When setting up a production line, consider the nature of your products, the volume of units to be processed, and the types of containers used. These factors influence the choice of machinery and the layout of the production line.

Additional Equipment Considerations

A complete and efficient production line may include:

  • Cleaning areas and compressors
  • Mixers and storage tanks
  • Bottle rinsers, pasteurisers, and carbonators
  • Bottle unscramblers or rotary in-feeds
  • Bottle collection or accumulation tables

These components are crucial for maintaining a smooth workflow from one stage of the production process to the next.

Space Efficiency

For smaller operations, a compact manual system might be ideal, occupying as little as 2M x 600mm of bench space. This allows for efficient labelling without requiring a large footprint.

Industrial Scale Production Lines

Production lines are designed for heavy usage and long-term durability, ideal for larger operations requiring continuous, high-volume processing. We can steer you in the direction when it comes to your production line questions.

Automating the Labelling Process

In an automated setting, empty bottles are placed on a conveyor belt where pneumatic gating controls their feed to the filling station. After filling, bottles move to the capping area where lids are straightened and securely fastened. The fully capped bottles then proceed to the wrap-around labelling station where labels are precisely applied, ensuring each bottle is ready for distribution with consistent branding and information display.

By understanding and implementing these aspects, you can effectively integrate a labelling machine into your production line, enhancing both the efficiency and output of your manufacturing process.

Choosing the Right Labelling Machine for Your Needs

Selecting the ideal labelling machine is a pivotal decision for any business involved in manufacturing or packaging. The right machine can significantly enhance productivity, ensure label accuracy, and save both time and effort. Here’s how to make an informed choice:

1. Assess Your Labelling Requirements

Understand the specific needs of your product and production line. This includes the type of bottles you are labelling—whether they are glass, plastic, or metal—and the kinds of labels you use, such as self-adhesive, shrink-sleeve, or wrap-around. Also, consider the label orientation and placement required for optimal brand visibility and regulatory compliance.

2. Consider Production Volume and Speed

Your production volume directly influences the type of labelling machine you should consider. High-volume lines will require robust, automatic machines that can handle the speed and consistency needed without sacrificing quality. For smaller operations, a semi-automatic or even a manual labelling machine might be sufficient.

3. Evaluate Machine Flexibility and Compatibility

It’s crucial that the labelling machine is compatible with various bottle sizes and label types to accommodate potential future changes in your product line. Flexibility in handling different label orientations and placements without requiring extensive downtime for changeovers is also essential.

4. Check for Ease of Use and Maintenance

Choose a machine that is user-friendly and doesn’t require extensive training to operate. It should be easy to clean and maintain, with readily available spare parts. This reduces downtime and keeps your production line running smoothly.

5. Explore Additional Components

Depending on your specific needs, consider whether you need additional features like label head printers for batch coding or date marking, OEM kits for integration into existing lines, or tunnels for shrink sleeve applications. These components can enhance the functionality of your labelling machine and provide more value in the long run.

6. Customer Service and Warranties

Good customer service and strong warranty terms are indicative of a manufacturer’s confidence in their product. Ensure that the company you choose offers excellent ongoing support and service. This can be crucial for troubleshooting and ensuring your machine operates at peak efficiency.

By carefully considering these factors, you can choose a labelling machine that not only meets your current needs but also adapts to future demands, ensuring sustained productivity and efficiency in your production processes.


Through this exploration of the vast array of labelling machines for bottles, we have navigated from the basics of understanding the variety of machines available to the intricate considerations necessary for integrating these systems into production lines. The importance of selecting a labelling machine that aligns with your operational requirements, respecting both the scale and specificities of your products, has been underscored. The journey through understanding different types, key features, and the innovations within the realm of bottle labelling technology reveals a landscape ripe with opportunities for efficiency, accuracy, and customisation, aiming to enhance productivity and address the evolving market needs and sustainability concerns.

As the industry continues to evolve, driven by technological advancements and a heightened focus on sustainability and consumer engagement, the role of automated labelling systems becomes increasingly crucial. The choice of the right labelling machine—factoring in the machine’s compatibility with various bottle types and labels, operational speed, flexibility, and the future-proofing of your production line—can significantly influence a business’s capacity to grow, adapt, and thrive in competitive markets. The journey toward optimising your production line with the ideal labelling solution is not just about enhancing operational efficiency; it’s also about embracing innovation and sustainability, ensuring that your products stand out in an ever-crowded marketplace.


  1. What exactly is a bottle Labelling machine?
    A bottle labelling machine is a specialised device designed to apply labels to bottles. It is equipped with various features and functionalities, including a conveyor system and safety mechanisms. It is important to thoroughly understand the features and operation of a labelling machine before purchasing one.
  2. Why are Labelling machines crucial for businesses?
    Labelling machines are essential for enhancing business operations as they increase efficiency, reduce labour costs, and elevate product quality. They ensure consistent and accurate labelling, minimising the likelihood of errors and ensuring compliance with labelling standards.
  3. What are some key factors when considering a labelling machine?
    Assess what your requirements are in terms of operation; manual, semi-automatic or fully automatic. This will depend on your volume needs, the speed required and current labour levels to ensure you have the right fit for your business. You may also want to consider ease of use and maintenance needs. It is very important to have a machine that is easy to use for the long term and that is easy to clean to ensure a long machine life.

Not sure which machine you need? Let’s make it easy!

Simply select the button which is most like your product...

Request a quick quote